Freeze Mob

What would you write to get people to do this? Where would you put it? How would you distribute the message? How would you get buy-in for partcipation?

I was amazed my the amount of people who participated in this freeze mob event and how real it looked. At moments I thought that some of the people looked like wax figures because they were holding their pose so well. If I were to put this kind of event on I would send out an invite on Facebook including the time, place, location, and some sort of incentive or description of the bigger picture of what we were trying to accomplish. By sending out an invitation on Facebook, I am able to send it to everyone in my network plus all the people I am friends with. When those people accept to come to the event they can send the invitation to others in their network which will inevitably reach a massive audience. I would also go to cool urban hot spots and post advertisements that would appeal to those type of trendsetters who want to make a difference. With the opportunity of the video being posted on youtube, it could cause a world wide phenomenon that might appeal to the urban trendsetter.